Ford Maverick
2022-2024
The Maverick democratizes truck ownership by offering genuine utility at an accessible price point. It's designed for urban dwellers and budget-conscious buyers who need occasional hauling capability without the bulk or expense of full-size trucks.
Quick Take
America's most affordable pickup truck, built on a unibody platform shared with the Ford Bronco Sport. Available in both hybrid and turbocharged configurations with impressive fuel economy for the segment.
Best For
Key Strength
Unbeatable Value Proposition
Watch For
Limited Track Capability
The Story
Heritage & Legacy
Named after Ford's iconic 1970s compact car, the Maverick represents Ford's return to the compact truck segment after discontinuing the Ranger in 2011. It fills a gap in the market that has been vacant since the demise of small trucks like the original Ranger and Chevrolet S-10.
Design Philosophy
Ford prioritized practicality and affordability over performance, creating a unibody truck that drives more like a crossover SUV. The focus is on everyday usability, fuel efficiency, and making truck ownership accessible to first-time buyers and urban customers.
The Driving Experience
Engine Character
The standard hybrid powertrain prioritizes efficiency over excitement, delivering smooth but modest acceleration. The optional EcoBoost engine provides more spirited performance while maintaining reasonable fuel economy for light-duty truck work.
Chassis Dynamics
Built on Ford's C2 platform, the Maverick handles more like a tall car than a traditional truck. The independent rear suspension provides a comfortable ride quality, though it lacks the rugged feel and capability of body-on-frame competitors.
Sound Signature
Quiet and refined, especially in hybrid form where the engine frequently shuts off at idle and low speeds.
Strengths & Tradeoffs
Defining Strengths
The Maverick delivers genuine truck capability at compact car pricing, starting under $25,000. No other truck comes close to this price point while offering a usable bed and available AWD.
Ford offers a rare 6-speed manual option with the turbocharged EcoBoost engine and AWD. This makes the Maverick one of the few modern trucks available with three pedals and all-weather traction.
Honest Tradeoffs
The Maverick's truck-based suspension and higher center of gravity make it unsuitable for serious track work. The brakes and cooling systems aren't designed for sustained high-performance driving.
To hit the aggressive price point, Ford used basic plastics and minimal soft-touch materials throughout the cabin. The infotainment system can be laggy and the overall ambiance feels distinctly budget-oriented.
Ideal Owner
First-time truck buyers, urban professionals who occasionally need to haul gear, and budget-conscious customers who want truck utility without premium pricing.